论文部分内容阅读
你问2012年酒鬼酒塑化剂事件开始,中国白酒行业进入深度调整期。2013年,整个白酒行业的销售量、利润率和市场途径等关键指标都很“难看”。泸州老窖集团总裁张良直言“白酒的2014年会更冷”:各厂家为了抢夺市场,很可能掀起白酒价格战,真正残酷的竞争就会到来。但是,对于价格战这一应对措施,很多白酒企业又很纠结:保价怕保不住,可一旦大幅降价
You ask 2012 alcoholic plasticizer incident, the Chinese liquor industry into a deep adjustment period. In 2013, the key indicators such as the sales volume, profit margin and market approach of the entire liquor industry are very “ugly”. Zhang Liang, president of Luzhou Laojiao Group, bluntly, “Liquor 2014 will be colder”: In order to snatch the market, manufacturers are likely to set off liquor price wars, and the real brutal competition will come. However, for the price war response, many liquor companies and very tangled: insured could not be guaranteed, but once the sharp price cuts