我国广播电视事业发展的依据和原动力是广大人民群众和社会各群体对广播电视的需求。然而,在需要和可能之间,资金不足是一个很主要的矛盾。这个突出的问题多年来一直制约着我国广播电视事业的发展。党的十一届三中全会以后,随着产品经济向商品经济的转变,商品流通和市场经济的日渐活跃,广告作为广播电视为社会服 The basis and motive force for the development of China’s radio and television industry are the needs of broad masses of people and various social groups for radio and television. However, lack of funds is a major contradiction between need and possibility. This outstanding issue has been restricting the development of the radio and television industry in our country for many years. After the Third Plenary Session of the 11th CPC Central Committee, with the transformation of the product economy to the commodity economy, the circulation of commodities and the increasingly vigorous market economy, advertisements, as radio and television services for society