在现实生活中,我们评估一个印刷企业的综合竞争实力时,除了考察这个企业的技术装备水平、管理水平之外,还要关注该企业所拥有的市场份额,即企业掌握的客户资源指标。国外企业愿意与中国企业合作,他们看重的是中国巨大的市场潜力,而不是其他因素。事实上,在当今社会中,设备、技术、资本都能通过市场获得,而惟有市场份 In real life, when we evaluate the comprehensive competitiveness of a printing enterprise, we must pay attention to the market share owned by the enterprise, that is, the customer resource index owned by the enterprise, in addition to examining the technical equipment level and management level of the enterprise. Foreign companies are willing to cooperate with Chinese enterprises, they value China’s huge market potential, rather than other factors. In fact, in today’s society, equipment, technology, and capital are all available through the market, and only the market