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本文就我国期刊出版的市场营销、品牌建设这两个主要营销薄弱环节的现状进行分析,通过对一些可资借鉴的营销策略的介绍,提出期刊出版市场营销中面临的主要问题的应对措施。
This article analyzes the current situation of the two major marketing weaknesses such as marketing and brand building in Chinese periodical publishing. By introducing some available marketing strategies, this article puts forward the countermeasures of the major problems in journal publishing marketing.