随着商品经济的发展,广告的作用日益突出。国内广告业自80年代以来,持续十几年迅猛发展,广告成了传播信息、沟通产销的重要手段。一则好广告的策划、创意、制作凝聚了广告商的千思百虑,尤其是广告词的撰写,更要千斟万酌,反复推敲,使广告用语准确、鲜明、生动、简洁,从而达到宣传促销的目的。但是,在形形色色、千奇 With the development of commodity economy, the role of advertising has become increasingly prominent. Since the 1980s, the domestic advertising industry has been developing rapidly for more than a decade, and advertising has become an important means of disseminating information and communicating production and sales. A good advertising planning, creativity, production, unite the advertisers thoughtful, especially the advertising of words, but also to consider, repeatedly scrutinize the ad language accurate, vivid, vivid, concise, so as to achieve Promote promotional purposes. However, in all kinds, odd