传媒产业对我国国民经济发挥着不可或缺的作用。然而,目前,国内对于传媒上市公司的绩效评价方法还没有形成统一的体系,本文旨在通过对国内传媒绩效评价方法进行研究,为今后对传媒绩效评价方法的研究提供新的思路 The media industry plays an indispensable role in the national economy of our country. However, at present, there is no unified system for the performance evaluation of listed media companies in China. This paper aims at providing a new way to study the media performance evaluation methods by studying the domestic media performance evaluation methods