有线通宽带隶属东方有线网络有限公司,是上海地区最主要的两家宽带运营商之一。2004年初,上美通过一系列的比稿拿下该品牌的全案代理。该品牌以往的广告策略中一直以节日促销为主,口号+礼品是主要的模式。上美介入之后,引导客户重新制定了品牌策略,以“新宽带主义”的大概念,开始打造年轻一代的专属宽带空间。 Wired Broadband under the Eastern Cable Network Co., Ltd., Shanghai is one of the two major broadband operators. In early 2004, the United States through a series of draft won the brand’s case agent. The brand’s advertising strategy in the past has been dominated by holiday promotions, slogans + gifts is the main mode. After the intervention in the United States, we guide our clients to reformulate their brand strategy and begin to build the exclusive broadband space for the younger generation with the concept of “new broadband”.