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2003年4月,健丰食品企业集团旗下20个系列近400个单品在S市场销售出现直线下滑,经过调查,健丰食品在S市场的信息反馈为:质量稳定,口感细腻,突出鲜明特色,价位适中,包装时尚,产品结构合理。但同时又反馈一个重要信息:健丰的经销商网络系统出现故障,经销商思想严重滞后,产品上市情况混乱无绪,拳头产品、主线产品缺乏,市场劲敌“天迪”产品乘势而人,抢夺健丰50%的市场网络及份额。优化商户网络加强服务指导我们当即迅速作出决定,以优化商户,重组中下游网络,拓展主线终端,引导品牌形象消费,培养市场拳头产品,并提出以粗粮、野菜、乐滋、威化为四大阵
April 2003, Kin Fung Food Group’s 20 series of nearly 400 single product sales in the S market plummeted, after investigation, Kin Fung Foods S market feedback as follows: stable quality, delicate taste, prominent distinctive features , Moderate price, fashion packaging, product structure and reasonable. But at the same time feedback an important message: Kin Fung dealer network system failure, the dealer thinking seriously lag behind, the product listing chaos without thread, the lack of fist products, the main line of products, the market rival , Grab 50% of Jian Feng market network and share. Optimize the business network to strengthen service guidance We immediately make a decision to optimize the business, reorganize the middle and lower reaches of the network, expand the main line terminals, brand image consumption guide and foster market products, and proposed to coarse grains, wild vegetables, music Zi, Granville into four Array