在金融危机风暴下,国际服装一线品牌纷纷把销售重点放到中国来,其良好的国际形象、完善的运作体系、成熟的设计理念都是国内品牌所缺乏的,再加上这些大牌不断增加其针对不同目标顾客的各种二、三线副牌,不断拓展目标顾客群,使得国内品牌的市场空间更加有限。在这种情况下,国内品牌要想良好生存下去,提高目标顾客档次,就必须在管理、产品质量等关键地方下功夫管理,而不仅仅想到怎样做便宜货,怎样省钱又能够赚钱。 Under the turmoil of financial crisis, first-line international apparel brands have put their sales focus on China. Their good international image, sound operation system and mature design concepts are lacking in domestic brands. In addition, these big brands are increasing Different target customers for a variety of second and third-line cards, and continuously expand the target customer base, making the domestic brand of market space is more limited. Under such circumstance, if domestic brands want to survive well and raise their target customers’ grades, they must manage in such key areas as management and product quality instead of just thinking of how to do bargains and how to save money and earn money.