相比传统媒体,消息在社交媒体上传播速度更快,对事件互动的深度和广度更深入、更鲜活。在这种环境下,传统媒体纷纷主动出击,网站、视频、微博、微信一个也不落。作者就《当代生活报》两年来艰难转型的做法做了一些梳理。热线电话再也不热了,向新媒体转型是大势所趋曾几何时,热线电话可以说是早期都市报人的眼睛和耳朵,然而,随着新媒体的兴起,热线电话也渐渐式微。面对这种 Compared with traditional media, the news spreads faster on social media and deepens and extends the interaction of events more deeply and vividly. In this environment, traditional media have taken the initiative to attack websites, videos, Weibo and WeChat. The author made a number of reviews on the difficult transformation of the contemporary newspaper in the past two years. Hotline is no longer hot, the transition to new media is the general trend When the hotline can be said to be the eyes and ears of early urban newspaper, however, with the rise of new media, hotline is gradually declining. Face this