高职院校加强创业教育符合了新时代提出的新要求,尤其是处于互联网飞速发展的当今时代,加强对电子商务专业的创业教育顺应了新世纪的发展潮流。本文主要分析了高职院校电子商务专业开展创业教育的重要性以及可行性,通过对现有模式进行梳理、分析、比较,筛选出适合高职院校电子商务专业特点的创业教育运行模式。为高职院校电子商务专业顺利开展创业教育提供参考和借鉴。 Higher vocational colleges to strengthen entrepreneurship education meets the new requirements put forward by the new era, especially in the current era of the rapid development of the Internet, to strengthen entrepreneurial education e-commerce professional education in line with the development trend of the new century. This paper analyzes the importance and feasibility of launching entrepreneurship education in e-commerce major in higher vocational colleges. Through sorting out, analyzing and comparing existing modes, this paper screened the running mode of entrepreneurship education that is suitable for the characteristics of e-commerce major in higher vocational colleges. Provide a reference and reference for successful launch of entrepreneurship education in higher vocational colleges.