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仅仅在十多年前，市场之于传媒的作用对于绝大多数中国传媒业者来说还是一种另类的学术概念；仅仅在五六年前，我们的理论家们还在那里审慎地探讨“市场”这个概念该不该引入或在多大程度上引入新闻传播领域的务虚型问题，而在今天，几乎每一个传媒中人都在关心和议论媒介如何?
Just over a decade ago the role of the market in the media was an alternative academic concept to the vast majority of Chinese media outlets; just five or six years ago our theorists were still cautiously discussing “the market ”Should this concept be introduced or to what extent should the introduction of the metonymic type of problem in the field of news media be found, and today in almost every media person there is concern and discussion about the media?