很早就知道聂继军,在网络上搜索出来年轻的老聂的时候,正是 IMC 整合营销传播在中国流行的时候。那个时候讨论 IMC 的人很多,但是能够真正理解和将理念付诸行动的人却是不多。老聂是国内导入 IMC 的领军人物。最近又在北京看见老聂,不由得想起一部叫做《冰河世纪》的卡通片,里头的猛犸象强大、善良、风趣,帮助人类救了一个小孩子,并且组建了一只有趣且富有战斗力的队伍。这老聂多少有些片中猛犸象的气概。 It has been known for a long time that Nie Jijun, when searching for a young old Nie on the Internet, was the time for IMC to integrate marketing communications in China. There were many people discussing IMC at that time, but there were not many people who could really understand and put ideas into action. Old Nie is the leader of the domestic IMC. When I saw Old Nieh in Beijing recently, I couldn’t help but think of a cartoon named Ice Age. The mammoth inside was powerful, kind, and funny. It helped humans save a child, and formed an interesting and highly motivated team. . This old Nie was somewhat mammoth in the pieces.