儒家道德价值观在我国企业文化现代化建设中的积极作用已得到我国广大理论工作者的论同 ,但儒家道德价值观究竟哪些部分有积极意义 ,在现实的企业文化改造中又将如何运用 ,却是一个亟待深研的课题。笔者认为 ,儒家的核心道德价值观———“仁者爱人”与现代企业中的双盈原则有密切联系 ;儒家的“爱有差等”对企业中各种公众关系的处理方向与原则也有启发意义 ;而儒家的理想人生观对企业如何提升员工的生存目标更有直接的启发 The active role of the Confucian moral values ​​in the modernization of our country's corporate culture has been the same as that of our theoretical workers. However, what part of the Confucian moral values ​​have positive significance and how to use it in the actual corporate culture reform? Urgent research topic. The author believes that Confucian moral values ​​?? “Benevolent love” and the modern business principle of double-earnings are closely linked; Confucian “love is poor,” and so on all kinds of public relations in the business deal with the direction and principles of inspiration ; And Confucian ideal outlook on life on how to enhance the survival of employees more direct inspiration