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假设你在网上销售运动服装。一天,你偶尔路过一个专营体育器材的网站,那么你绝对应该考虑跟它建立互换链接。一般来说,只要对方的网站的外貌和气质看上去都不讨厌,它对你也有同感,那么你们就可以免费在各自的地盘插一面对方的小旗。任何一个网站都包含着一些链接。与打标语广告相比,互换链接的一大好处是,它们更能突出网站主人个人的喜好。对你和对方的网站来说,互换链接是一种很好的促销工具。这是凭个人情趣精心选择后作出的一种推荐,而不是良莠不分只求租金的标语广告。刚才已经说过,你需要找出与自己有互补性的网站,而不是一个竞争性的网站。
Suppose you sell sportswear online. One day, you occasionally pass a website that specializes in sports equipment, so you should definitely consider establishing an exchange link with it. In general, as long as the appearance and temperament of the other party’s website do not seem to be annoying, it also has the same feeling for you. Then you can insert a flag of the opposite party for free in their respective sites. Any website contains some links. Compared with slogan advertisements, one of the great benefits of interchangeable links is that they can better highlight the personal preferences of website owners. Exchange links are a good promotional tool for you and your site. This is a kind of recommendation based on personal taste and careful selection, rather than a good advertisement for slogans that only require rent. As you have just said, you need to find a website that is complementary to you, not a competitive website.