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我国在数千年的发展中形成了许多优秀的传统文化,而这些传统文化又是以一些传统元素作为载体的,我国的传统元素是一个非常博大精深的体系。而在当前媒体技术不断发展的背景之下,视觉传达设计已经不仅仅局限于美术或者是广告,它已然是信息传播的一个重要载体,为了对于我国的传统文化加以传承和弘扬,将中国传统元素应用在视觉传达设计之中是非常有必要的,所以本文就中国传统元素在视觉传达设计之中的应用进行了一定的研究。
In the course of thousands of years, our country has formed many excellent traditional cultures which are based on some traditional elements. The traditional element of our country is a very profound and profound system. In the background of the current development of media technology, visual communication design has not only limited to art or advertising, it is already an important carrier of information dissemination. In order to inherit and promote our traditional culture, the traditional Chinese elements It is very necessary to apply it in the design of visual communication. Therefore, this paper makes some research on the application of Chinese traditional elements in visual communication design.