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很早以前,就想办一本农产品营销类的杂志,当2004年新春就要来临之际,这个愿望终于得以实现了。带着我们的思索,带着我们的激情与梦想,在编辑部全体同仁的共同策划下,一本以“营销”为主题的专刊,作为周刊的有机组成部分,终于面世了。 说到营销,农产品不是一个被媒体特别重视的领域,虽然它并未被遗忘,但远远地未被引起重视,却是不争的事实,市场上琳琅满目的财经类报刊,却少有专门针对农产品营销的产品。其中的原因,当然与媒体产业化进程中遇到的自身的经营困境相关,媒体经营在农业领域不易结出非常丰硕的
A long time ago, wanted to do a marketing journal of agricultural products, when the new year approaching in 2004, this wish was finally realized. With our thinking, with our passion and dream, under the joint planning of all my colleagues in the editorial department, a special issue with the theme of “Marketing” as an integral part of the weekly magazine has finally come out. Speaking of marketing, agricultural products are not an area of special importance to the media. Although it has not been forgotten, far from being taken seriously, it is an indisputable fact that there are not many kinds of financial newspapers and periodicals in the market. However, there are few products specifically targeted at agricultural products Marketing products. The reason for this is of course related to the own operational difficulties encountered in the process of media industrialization. It is not easy for the media business to have a very rich agricultural field