随着社会的发展和人们生活水平的提高,人们对物质的需求越来越多,同时对物质的要求也越来越多。不仅仅注重商品的实用性,而且也非常注重它的美观性。对于企业来说,要想突出企业形象和品牌个性,必须遵循包装设计原则,了解包装的发展趋势、设计方法以及设计风格。 With the development of the society and the improvement of people’s living standard, people have more and more material needs and more and more material requirements. Not only focus on the practicality of goods, but also attaches great importance to its aesthetics. For businesses, in order to highlight the corporate image and brand personality, packaging design principles must be followed to understand the development trend of packaging, design methods and design style.