新年,对诸多广告商来说都是一个重要的促销时机,甚至有些广告主不惜专门为新年制作一支广告“贺岁片”来树立自己在消费者中的亲和形象。可口可乐是进入中国市场的最知名的国际品牌之一,而她却专门为中国的新年、中国的消费者制作了一支纯中国味的新年广告片,更是难能可贵。一切的开始,可口可乐的客户只是要求我们让中国人熟悉的泥娃娃的形象出现在新年电视广告中。当时我们灵机一动,结合泥娃娃最自然的 New Year, for many advertisers is an important timing of the promotion, and some advertisers do not hesitate to make a special advertising for the New Year “New Year film” to establish their affinity for the consumer image. Coca-Cola is one of the most well-known international brands to enter the Chinese market, but she has produced a Chinese New Year commercial for China’s New Year and Chinese consumers. It is even more commendable. At the beginning of everything, Coca-Cola’s customers just asked us to make the image of clay dolls familiar to the Chinese appear in New Year’s TV commercials. At that time, we got a quick idea and combined the most natural of clay doll