如今 ,外国时兴讲现代市场营销理论。原来简单地认为 ,就是卖东西。小时候 ,北京城里卖东西兴吆喝 ,卖茶汤、水萝卜 ,还有理发的、磨刀的 ,声声不同。如今小贩没了 ,吆喝声成了民俗文化遗产。想起在胡同里追卖糖葫芦老头的日子 ,觉得他们吆喝得好 ,会营销。看了书 ,知道现代市 Today, foreign fashionable speak modern marketing theory. It was originally thought simply that selling things. When he was a child, he sold things in Beijing and bought them, selling tea soup, radishes, haircuts, sharpening, and different sounds. Now that the hawkers are gone, chanting has become a folk cultural heritage. I think of the days of pursuing the sale of old candied cucurbits in the hutongs. I feel that they will drink well and will market. Read the book and know the modern city