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对创新和差异化的日益关注使OSS面临压力IMS可以以更快更简便的方式提供精彩新颖的服务。乐观的支持者认为它的兴起将直接导致我们熟知的OSS走向终结,他们指出IMS是完全标准化的,可以实现长久以来人们所向往的即插即用服务,也就是说,标准化将简化以往OSS所能实现的一切。IMS更实际的支持者认为该系统能使用户参与到复杂的产品组合及收费模式的设计中,以应对快速变化的市场环境和不断增加的竞争压力。IMS具有潜力成为一个强大工具,帮助人们找到梦寐以求的杀手级应用。然而,人们对创新和差异化的日益关注使OSS面临新的压力。
Growing Concerns for Innovation and Differentiation Put OSS under Pressure IMS delivers exciting and innovative services in a faster and easier way. Optimistic proponents see its rise as a direct result of the well-known OSS coming to an end. They point out that IMS is fully standardized to deliver plug-and-play services that people have long been in. That is, standardization will streamline OSS in the past Everything that can be achieved. More pragmatic proponents of IMS believe the system enables users to participate in the design of complex product portfolios and charging models in response to rapidly changing market conditions and increasing competitive pressures. IMS has the potential to be a powerful tool to help people find their dream killer app. However, increasing attention to innovation and differentiation puts OSS under new pressure.