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在互联网媒体、移动媒体迅猛发展的今天,传统的户外媒体的生存价值也在备受争议和质疑,在这些炙手可热的媒体面前,户外媒体看似有些处境尴尬。但是,2014年上半年,传统户外广告在面积进一步缩减的情况下仍然实现刊例7.5%的增长,这样的增长数据证明了传统户外媒体仍然有其存在的魅力和价值。其实,户外媒体早已不再是我们记忆中简单的屏幕展示,在新兴的互联网和移动互联网的影响之下,今天的户外媒体已经在纷纷谋求自身的转型和创新,引入了更多的互动元素和新兴的媒
In the Internet media, the rapid development of mobile media today, the survival value of the traditional outdoor media is also controversial and questioned in the presence of these hot media, the outdoor media seems somewhat embarrassed. However, in the first half of 2014, traditional outdoor advertising still achieved a growth rate of 7.5% in the case of further reduction in area. This growth data proves that the traditional outdoor media still has its charm and value. In fact, the outdoor media is no longer a simple screen display in our memory. Under the influence of the emerging Internet and mobile Internet, today’s outdoor media have been seeking their own transformation and innovation, introducing more interactive elements and Emerging media