家电下乡、以旧换新、节能补贴三架政策“马车”的停运给经历过迅猛发展期的中国家电业带来一片唏嘘之声。它们已经完成了政策和历史的使命,未来将迎来全新市场化的时代。家电节能补贴政策在扩容一年后终于在市场化呼声中如期结束了,更是在新一届政府倡导的市场化战略的大背景下结束了,同时也结束了业内和媒体无休止地争论与博弈!笔者认为,此次节能补贴政策适时退出是市场化进程的必然选择,也是新一届政府治国策略 Appliances to the countryside, trade-in, energy-saving subsidies three policy “carriage ” outage to experience the rapid development of China’s home appliance industry to bring a sigh of relief. They have completed the mission of policy and history, and the future will usher in a new era of marketization. After one year of expansion, the energy-saving subsidy policy of home appliances finally ended in the process of market-oriented calls. It ended in the background of the market-oriented strategy advocated by the new government and ended an endless debate between the industry and the media Gaming! I believe that the timely exit of energy-saving subsidies policy is the inevitable choice of marketization process, but also the new government governance strategy