微信公众号无疑是微时代值得关注的一个重要现象。学者公号、媒体公号、政府公号、商品公号……不一而足。无论什么样的微信公号,都存在一个力争公众认可、博得巨大阅读量的意识。或者说微信公众号之创生,乃源自以媒体之力捕获大量受众的诉求:借“自媒体”之功,赋予个人一种“公共言说”的主体幻觉。我这里要讨论的不是“二次生产”的公号,而是 WeChat public account is undoubtedly an important phenomenon worthy of attention in the micro era. Scholar, media, public, public, etc. No matter what kind of WeChat public number, there is an awareness of public recognition, won a huge amount of reading. In other words, the creation of the WeChat public account is based on the desire of the mass media to capture a large number of audiences: By “self-media”, individuals are given the illusion of a “public speech”. What I am going to discuss here is not the “secondary production”, but rather