2011年,是我国“十二五”的开局之年,它标志着我国的产业结构进一步优化升级,经济发展方式的转变已经拉开序幕。同时,作为记录着这一切的传媒行业,变革的脚步也同样来临。在去年下半年当中,广电总局的各项限令袭来,改写了中国电视传媒业的竞争格局和竞争方式。这一年,也因为总局限令的颁发使得电视作为 In 2011, it marked the first year of the “Twelfth Five-Year Plan” of our country. It marked the further optimization and upgrading of China’s industrial structure and the change of the mode of economic development has begun. At the same time, as a media industry that records all of this, the pace of change is also coming. In the second half of last year, SARFT’s various restrictions struck and rewritten the competition pattern and competition pattern of China’s television media industry. This year, too, because of the issuance of the order of the General Administration to make television as