目前,国内广告业方兴未艾,但发展状况却呈现地区性差异。高水平的广告策划人和广告公司云集大中城市和经济发达地区,且服务对象多为大企业。经济欠发达地区和内陆地区的中小城市,广告业发展速度较慢、水平偏低。这就造成了一种奇怪的现象:一方面,大中城市和经济发达地区广告从业人员人满为患,竞争激烈;另一方面,经济欠发达地区及中小企业则投师无门,所需的广告服务得不到满 At present, the domestic advertising industry is in the ascendant, but the development status shows regional differences. High-level advertising planners and advertising companies gather in large and medium-sized cities and economically developed areas, and serve mostly large enterprises. In the economically underdeveloped areas and small and medium-sized cities in inland areas, the advertising industry has developed at a slower pace and at a lower level. This creates a strange phenomenon: On the one hand, the advertising professionals in large and medium-sized cities and economically developed areas are overcrowded and the competition is fierce; on the other hand, economically underdeveloped areas and SMEs have no choice but to serve as advisors. Not full