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建立一套较为完整的休闲农业评价指标体系,对于规范和促进我国现代休闲农业健康良性发展至关重要。本文运用层次分析与综合糊模等现代评价方法,从体验营销的视角构建了休闲农业体验价值评价指标体系与计量模型。该指标体系与计量模型具有普遍的适用性,可对各级各类休闲农业企业进行有效的综合评价。其评价结果可作为政府主管部门规范休闲农业企业发展以及休闲农业消费者选择目的地的决策依据。
Establishing a relatively complete system of evaluation index system for leisure agriculture is very important for regulating and promoting the sound and sound development of modern leisure agriculture in our country. In this paper, using modern evaluation methods such as analytic hierarchy process and comprehensive pasting mold, the evaluation index system and econometric model of recreational agricultural experience value are constructed from the perspective of experiential marketing. The index system and measurement model have universal applicability and can effectively evaluate the various types of leisure agriculture enterprises at all levels. The evaluation results can be used as a government authority to regulate the development of leisure agriculture and leisure agriculture consumers choose the destination decision-making basis.