随着“入世”步伐的加快，作为市场主体的企业又被 赋予了新的使命。面对“入世”的挑战，世界贸易 研究会会长、对外经济贸易大学教授薛荣久呼吁企业要把握好机遇，切切实实地投入到国际贸易大环境中来。 薛荣久认为，面对“入世”，企业应首先认清国际贸易大环境的优势，结合 With the accelerating pace of “accession to the WTO”, enterprises as market players have been given a new mission. Faced with the challenge of “joining the WTO”, Xue Rongjiu, president of the World Trade Institute and professor of the University of International Business and Economics, called for enterprises to seize the opportunity and earnestly devote themselves to the international trade environment. Xue Rongjiu believes that in the face of “joining the WTO,” enterprises should first recognize the advantages of the international trade environment and combine them