广告是现实社会的通俗画卷,是社会百态的真实写照。本文借助对《申报》广告相关数据和内容的分析,来重现清末禁烟前的社会背景:无论是在对烟毒认识的深度上,还是在民众对禁烟必要性认知的广度上,都出现了前所未有的提高,禁烟运动虽未正式开始,但是也是“山雨欲来风满楼”了。 Advertising is a popular picture of the real world, is a true portrayal of all social aspects. With the help of the analysis of the relevant data and contents of the “advertisement” advertisement, this article attempts to reproduce the social background before the end of the Qing Dynasty smoking ban: both in the cognition of narcotics and in people’s awareness of the necessity of smoking prohibition The unprecedented increase, although the non-smoking campaign has not yet officially started, but also the “rainy day wind Man House” had.