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从营销的层面来细分岗位,可以粗略的分为销售与市场两大块。作为营销人,要不就从事销售型工作,要不就从事市场型工作。当然,职业经理人如果做到营销总监以上的职位,对销售与市场均须有操作能力与管理能力。在我的职业生涯中,常碰到有些初入销售行业的新人为选择是做销售还是做市场发愁。遇到这种情况,我都会给他们一些参考建议。笔者今天想阐述的是,如果营销新人想从事市场型的工作,应该选择什么样行业与什么样企业的市场部?
Segment from the marketing level to post, you can roughly divided into two major sales and marketing. As a marketing person, either to engage in sales-oriented work, or to engage in market-based work. Of course, if the professional manager of marketing director to do more than the job, sales and marketing must have the ability to operate and management capabilities. In my career, I often encounter some new entrants to the sales industry to choose whether to do sales or market to worry about. In this case, I will give them some suggestions. Today, I want to elaborate is that if the marketing couple want to engage in market-based work, what kind of industry should choose what kind of business marketing?