随着新媒体时代的发展,电视媒体之间的角逐日益激烈,作为地面频道的各地经济生活类电视频道更是面临着较大的竞争压力,对于自身的发展不断作出不同的选择和调整。安徽经济生活频道作为安徽省一大地面频道,发展特色已然成熟,但仍面临着新媒体的冲击,仍需对未来发展趋势进行研究探索。 With the development of the new media era, the competition between television media is becoming fiercer and fiercer. As a terrestrial channel, economic television channels around the country are facing more pressure of competition and constantly make different choices and adjustments for their own development. Anhui Economic Life Channel, as one of the top terrestrial channels in Anhui Province, is mature but its development is still under the impact of new media. Therefore, it is still necessary to study and explore the future development trend.