目前,国际化已经成为世界零售企业的一大潮流。国际化是零售企业优化资源配置,提高国际竞争力的重要手段,也是零售企业实现规模化经营的重要途径。本文,首先介绍了零售企业国际化的概念;然后,分析了零售企业实施国际化战略的动因;最后,提出零售企业实施国际化战略的措施及建议。 At present, internationalization has become a major trend of retail enterprises in the world. Internationalization is an important means for retail enterprises to optimize the allocation of resources and enhance their international competitiveness. It is also an important way for retail enterprises to realize large-scale operation. This article first introduces the concept of internationalization of retail enterprises. Then it analyzes the motivation of retail enterprises to implement internationalization strategies. Finally, it puts forward the measures and suggestions for retail enterprises to implement internationalization strategies.