地球是一个生态圈,行业也是如此。瑞士打造了钟表的品牌生态圈,苹果公司打造了进化型品牌生态圈,阿里巴巴成功打造了商业品牌生态圈……三种生态圈特点不同,演进模式不尽相同,但都符合自身特点,适应了环境并不断成长。品牌生态圈之所以成就了企业,并实现可持续发展,是因为其是一个可以自我调整、自我定位修补的系统,可以进行造血和更新。纵观暖通行业中国际品牌基本构建了生态圈,而多数中国企业还没有构建品牌生态圈或没有成形。很多企业看到了品牌生态圈的重要性和价值,在探索和尝试 The earth is an ecosystem, as is the industry. Switzerland has created the brand ecosystem of watches and clocks, Apple has created an evolutionary brand ecosystem, and Alibaba has successfully created a business brand ecosystem. The three ecospheres have different characteristics and different evolution modes but all conform to their own characteristics and adapt to The environment and continue to grow. The reason why the brand ecosystem has achieved business and achieved sustainable development is because it is a self-adjusting and self-positioning system that can hematopoietic and renewal. Looking at HVAC industry in the international brand basically built the ecosystem, while most Chinese enterprises have not yet built a brand ecosystem or not formed. Many companies have seen the importance and value of the brand ecosystem in the exploration and try