经济的不断发展,人们具备了采取新的消费形态转变的物质基础,人们更加重视商品所带来的消费情感价值,进入感性消费时代。购买行为建立在感觉逻辑上的感性消费必然影响消费者的购买行为。 With the constant development of economy, people have the material basis to adopt a new pattern of consumption changes. People pay more attention to the emotional value of consumption brought by commodities and enter the era of perceptual consumption. The purchase of behavior based on the sensory logic of the emotional consumption will inevitably affect the purchase behavior of consumers.