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本文从考察研究“典范”概念入手， 对传播研究领域中有关的研究典范作了评析。在此基础上， 对作为传播研究“边陲中的边陲”的大陆传播研究今后的发展， 从研究典范的角度， 提出了意见和建议。
This article begins with the study of the concept of “model” and comments on the research paradigms in the field of communication research. On this basis, from the point of view of research paradigm, we put forward opinions and suggestions on the future development of the study of the mainland communication as the “borderline” in the dissemination of research.