在苹果世界的神——乔布斯离去之际,苹果品牌的战略高度,特别是领导公众形象认知的技术手段,很值得分析与借鉴。苹果的商业成功尽人皆知,但是对其引领时尚方面的技术策略以及传播的学问却少有提及。作为最早的苹果用户,更是其形象传播艺术的信徒,笔者愿把对乔布斯从技术升华到艺术的旷世谋略的剖析与大家分享。 Apple in the world of God - Steve Jobs left, the strategic height of the Apple brand, in particular, the public awareness of the leading public image of the technical means, it is worth analysis and reference. The commercial success of Apple is well known, but few are mentioned about its technological approach to fashion leadership and its spread. As the earliest Apple users, but also the followers of the image of the art of communication, the author is willing to Jobs from the sublimation of technology to the art of strategy analysis and we share with you.