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网络口碑中的产品信息帮助客户明确他们的需求,从而引起在线市场销售分布的变化.本研究探讨网络口碑对不同市场销售分布的影响,根据产品评价标准的相似性水平对市场进行分类.提出了网络口碑对于不同市场销售分布具体影响的三个假设,并通过从京东商城(www.jd.com)收集的数据进行相应的验证.绘制网络口碑的累积分布函数来代表总的知名度,并使用Wilcoxon符号秩检验从统计学上进行比较来显示高级别产品拥有的不同网络口碑的比例.所有的测试结果都显示足够的显著性,从而支持了三个假设.
The product information in online word-of-mouth helps clients to clarify their needs and thus cause changes in online market sales distribution.This study explores the impact of online word-of-mouth on the distribution of different markets and classifies the market according to the similarity of product evaluation standards Network word of mouth for different marketing distribution of the three specific impact assumptions, and through the data collected from Jingdong Mall (www.jd.com) for the corresponding verification. Draw a cumulative distribution of word-of-mouth reputation to represent the overall reputation and use Wilcoxon The sign-rank test is statistically compared to show the proportion of different internet word-of-mouth possessed by high-level products All of the test results show enough significance to support three hypotheses.