“成本”问题还是“格局”问题乘着《卧虎藏龙》(2000)在国际电影市场上空前成功的东风,《英雄》(2002)正式开启了当代中国电影大片时代。喻其划时代,原因有二:一是于观众而言,被赋予了一种新的视觉思维模式,排山倒海的场面所带来的体验开始压倒思考。自此以后,对于相当一部分观众而言,去电影院看电影逐渐变成了去电影院“体验”电影。二是于片方而言,如何成功出售一部电影给观众成为与如何拍一部好电影同等、甚至更为重要的因素。骄人的战绩让我们 “Costs” or “Patterns” The Problem With “Crouching Tiger, Hidden Dragon” (2000) an unprecedented success in the international movie market, “Heroes” (2002) officially opened the era of contemporary Chinese film industry. Yu’s epoch-making era, for two reasons: First, the audience, was given a new visual mode of thinking, overwhelming scenes of the experience brought about overwhelming. Since then, for a considerable part of the audience, going to the cinema to watch the movie has gradually become a cinema “experience ” movie. Second, on the film side, how to sell a movie successfully to the audience becomes an equally or even more important factor in how to make a good movie. Impressive record let us