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名牌的作用是巨大的。企业要想使自己的产品在国内市场畅销并走向国际市场,就必须推行名牌战略。那么,如何推行呢? 1、树立名牌观念:企业必须牢固树立名牌观念,并把这一观念贯彻到企业生产经营的每一个环节去指导企业的生产经营活动。从产品的构思、设计、命名到最后的产品销售和售后服务,都要充分体现企业产品的特色、品牌优势,做到产品优、服务优,树立企业和产品的良好形象。要从企业发展的长远和战略的高度,去打造品牌,并加以宣传、发展,使企业的产品步入名牌的行列。
The role of brand names is enormous. If companies want to make their products sell well in the domestic market and go to the international market, they must implement a brand strategy. Then, how to implement it? 1, establish a brand concept: the company must firmly establish a concept of brand name, and this concept is implemented in every aspect of the company’s production and operation to guide the company’s production and management activities. From product conception, design, naming, to final product sales and after-sales service, we must fully reflect the characteristics of the company’s products, brand advantages, achieve excellent products and services, and establish a good image of the company and its products. It is necessary to build a brand from the long-term and strategic heights of business development, and to promote and develop it so that the company’s products will enter the ranks of famous brands.