论文部分内容阅读
在零供合作关系中,家电零售企业自身的经营模式对双方合作起着举足轻重的影响作用。在家电连锁业态发展初期,零售企业充分利用了供应商和制造商的资源,抓住机遇迅速壮大,而今中国的家电连锁业态又开始进入经营方式转型的
In the zero-supply cooperative relationship, the home appliance retailer’s own business model plays a decisive role in the cooperation between the two parties. In the early stages of the development of home appliance chain format, retailers made full use of the resources of suppliers and manufacturers to seize the opportunity to grow rapidly. Now China’s home appliance chain industry has begun to transform itself into a mode of operation.