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新媒体的发展为传统电视媒体的发展带来了危机和挑战,电视媒体在信息量上逐渐落后于新媒体,为了尽可能扩充电视的信息量,维护电视的主流媒体地位,电视台采取了一系列措施,其中就包括整屏新闻字幕的运用。近年来,整屏新闻字幕越来越多地使用于新闻节目当中,而整屏字幕的迅速发展也正是新媒体与传统媒体融合的必然产物,未来整屏新闻字幕在电视节目中有较为广阔的发展前景。
The development of new media has brought crises and challenges to the development of traditional television media. The television media lags behind the new media in terms of the amount of information. In order to maximize the amount of information on television and maintain the mainstream media status of television, television stations have adopted a series of Measures, including the use of full-screen news subtitles. In recent years, full-screen news subtitles are increasingly being used in news programs, and the rapid development of full-screen subtitles is the inevitable product of the integration of new media and traditional media. In the future, full-screen news subtitles have a wider network of television programs The development prospects.