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公益广告开始越来越多的引起人们的关注。公益广告作为广告的一个新品种,它有着不可忽视的社会效应,宣扬社会文明、提升公民道德、改变社会风气,也是一种教育和感化全民大众的文化。对于唤起大众的社会责任感,引导人们关注和认识社会问题,促进社会的文明进步和健康发展起着重要的作用,也是社会进步的象征和社会文明的标志。和商业广告相比,公益广告具有自己的特点,本文从受众的心里出发去探究平面公益广告的表现技巧问题。
Public service ads began to attract more and more people’s attention. As a new breed of advertisement, public service advertisement has a social effect that can not be neglected. It promotes social civilization, enhances civic morality and changes social atmosphere. It is also a kind of culture that educates and affects the general public. It plays an important role in arousing the public’s sense of social responsibility, guiding people’s attention and understanding of social issues, and promoting social progress and healthy development. It is also a symbol of social progress and a symbol of social civilization. Compared with commercial advertising, public service advertising has its own characteristics, this article from the audience’s heart to explore the performance of public service ads technical problems.