广告文案作为广告的一个重要组成部分,作用显而易见,甚至单纯的文案广告也越发流行。那么如何做出好的广告文案呢,关键在与创意,好的创意是成功的一大半。而创意又注重创新,单纯的文字文案伴随着广告的产生至今已很多年,即是再有想法,不乏显得单调。我们完全可以将汉字形貌修辞运用于广告文案写作之中,为广告创意注入新鲜的血液。 Advertising copy as an important part of the advertising, the role is obvious, even a simple copy of advertising has become more popular. So how to make a good copy of advertising, the key lies in creativity, good ideas are the most successful. The creativity also focuses on innovation. The simple text copying has been accompanied by the emergence of advertisements for many years. That is to say, there is no doubt that there are no more than monotonous ideas. We can use the Chinese character rhetoric in advertising copywriting, and inject fresh blood into advertising creativity.