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在市场上,有的商品滞销积压,有的商品供不应求,名牌商品一直紧俏难购。造成这种状况的原因是它们的质量信誉不同。所谓质量信誉,指的是商品的经济状况在人们意识中的反映,是用户对商品的满足、信任的程度。质量信誉是观念性的东西,但它对商品是否能畅销起决定的作用,对企业的生产和经营活动有着重要的影响。企业的领导者和管理人员要使企业能够生存并得到发展,一个重要的问题就是要使企业的产品(在市场上是商品)拥有良好的质量信誉,在市场的商品竞争中占优势,处于不败之地。因此,研究质量信誉的问题,寻求其规律,并用之于指导企业的生产和经营活动,就成为企业领导者和管理人员的一项任务。本文以生产单一产品的企业为例,从货币形态上对质量信誉的有关问题进行定量描述,并提出算计方法。这是一种新的尝试,有待于充实和完善。
In the market, some products have a backlog of unsatisfactory sales, some products are in short supply, and brand-name goods have always been difficult to buy. The reason for this situation is that their quality reputation is different. The so-called quality reputation refers to the reflection of the economic status of commodities in people’s consciousness and the extent to which users satisfy and trust commodities. Quality reputation is a conceptual thing, but it plays a decisive role in whether a commodity can sell well, and it has an important influence on the production and business activities of a company. An important issue for the company’s leaders and managers to enable the company to survive and develop is to make the company’s products (goods in the market) have a good quality reputation, dominate in the market’s commodity competition, and remain inactive. Defeated. Therefore, to study the issue of quality reputation, to seek its laws, and to use it to guide the company’s production and business activities, has become a task for business leaders and managers. This article takes a single product enterprise as an example to quantitatively describe the issues related to quality reputation from a monetary perspective and propose a calculation method. This is a new attempt and needs to be enriched and improved.