本文认为,新闻客户端的采编和运营不同于传统媒体,对于新闻客户端采编人员的绩效考核机制和办法,也需要与时俱进,更新换代。对新闻客户端的考核办法需要继承和创新报纸的采编考核制度,扬弃落后的考核手段,并依据新闻客户端的特点创新出适合于新闻客户端从业人员的考核办法。 This paper argues that the editing and operation of news clients are different from those of traditional media. For the mechanisms and methods of performance appraisal for news client editors, they also need to keep pace with the times and upgrade. The assessment method of news client needs to inherit and innovate the system of newspaper’s editing and appraisal, abandoning the backward assessment means and innovating the assessment methods suitable for news client practitioners according to the characteristics of news client.