我国保险业在经历了近30年的快速发展之后,人们突然觉得,那些曾经令我们兴奋不已的数据背后却是“有得有失”的无奈。人们渐渐明白,行业发展的意义是需要“内涵价值”支撑的。人们开始觉悟,业绩的亮丽固然重要,但文化的积淀和思想的教化更重要。于是,我们有了一个停下来,思考一下“为什么出发”的机会。透过误导消费、理赔难、违规经营、行业亏损等表象,我们看到更多的是行业文化的缺失。于是,行业文化建设被提到了议事日程,并受到了空前的重视。于是,人们开始思考、归纳、总结并回答:什么是,什么才是保险行 After nearly 30 years of rapid development in China’s insurance industry, people suddenly think that behind the data that once excite us is the helplessness of “gains and losses”. People gradually understand that the meaning of the development of the industry is the need “value ” support. People began to realize that the performance of bright is important, but the accumulation of culture and the enlightenment of thinking is more important. So, we got a chance to stop and think “why”. Through misleading consumption, claims settlement, illegal operation, industry losses and other appearances, we see more is the lack of industry culture. As a result, the construction of the industry culture was mentioned on the agenda and received unprecedented attention. As a result, people began to think, summarized, sum up and answer: What is, what is the insurance line