汪曾祺写过一则短篇小说,名为《鉴赏家》,主人公叫叶三,叶三是个水果商人,他是怎么做生意的呢?汪曾祺说:“叶三是个卖果子的。他专给大宅门送果子。到了什么节令送什么果子都是一定的。他的果子不用挑,个个都是好的。他的果子都是原装。四乡八镇,哪个园子里,什么人家,有一棵出名的好果树,他都知道,而且和园主打了多年交道,熟得像是亲家一样了……”这段话其实把当前农产品电商的模式说得清清楚楚,服务高端客户(专给大宅门送果子),产品质量取胜(果子不用挑,个个都是好的),核心竞争力在于对上游资源的控制(和园主熟得像是亲家)。可见太阳底下 Wang Zengqi wrote a short story entitled “Connoisseurs”, the protagonist called Ye San, Ye San is a fruit trader, how did he do business? Wang Zengqi said: “Ye San is selling fruit. Send fruit.What is the season to send what the fruit is certain.His fruit do not have to pick, all are good.His fruit are original. Four towns and eight towns, which garden, what people, there is a famous Good fruit tree, he knows, but also with the owner for many years to deal with, cooked like a pro-family the same ... ... ”This passage is actually the current e-commerce model of agricultural products made it clear that the service to high-end customers Send fruit), product quality to win (fruit do not pick, all are good), the core competitiveness lies in the control of the upstream resources (and the owner cooked like pro-family). Can be seen under the sun