在突如其来的灾难结束后,以旅游业作为重要经济部门的东盟各国,不得不采取多种方式,快速恢复往日旅游的繁荣景象,以此重塑灾后国家形象。而在这些方式中公关被当作重要方式来实施。东盟旅游协会副会长胡塔巴拉特女士呼吁东盟各国政府、旅游单位采取积极的公关措施以削弱天灾对旅游业的影响。 After the sudden catastrophe, the ASEAN countries, which take tourism as an important economic sector, have to resort to various methods to rapidly restore the prosperity of their past travel and thus reshape the post-disaster state image. PR is taken as an important way in these ways. Ms. Huta Bharat, vice-president of the Association of Southeast Asian Nations Tourism Association, called on governments and tourist agencies of ASEAN countries to adopt active public relations measures to reduce the impact of natural disasters on tourism.