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1997年2月,海尔集团参加了在德国科隆举办的“科隆家用电器博览会”,同时利用这个机会向海外经销商颁发了“海尔产品专营证书”。上述活动在当地造成了很大影响,德国、荷兰等国有关新闻媒介均对此事予以报道。 一、科隆家电展览会是浓缩的世界家电竞技舞台,是参展企业实力的试金石。 1、科隆家电展览会是世界上最大的家电博览会,每两年一届。世界上最强的家电企业如美国惠而
In February 1997, the Haier Group participated in the “Cologne Household Appliances Expo” held in Cologne, Germany, and took the opportunity to issue “Haerle Product Franchise Certificate” to overseas distributors. The above activities have caused great influence in the local area. The relevant news media in Germany, the Netherlands and other countries have reported on this issue. First, the Cologne Home Appliances Exhibition is a concentrated world stage for home appliances and is the touchstone for the strength of exhibitors. 1. The Cologne Home Appliances Fair is the world’s largest home appliance expo, and it is held every two years. The world’s strongest home appliance companies like the United States