论文部分内容阅读
一、什么是直销中的教育培训问题? 1.什么是直销中的教育培训? 教育培训在任何企业所开展的营销活动中都会有,它的目 的是通过教育培训活动来帮助企业达成自己在产品方面的营销 目标,只是在不同的企业之中,在不同的营销方式之中对教育 培训的重视程度和运用的方式不一样。通常来讲,在过去相当 长的一段时间内,企业对自身内部的教育培训的重视程度不够, 因此也没有大面积地去开展教育培训活动,而随着时代的发展 和企业之间竞争的加剧,教育培训的重要性越来越凸现出来, 诸多企业对它的重视程度也愈益增高,企业内部的教育培训被 它们赋予了许多新的含义和新的功能。还有一种情况就是在国 际与国内企业的对比中,国际企业普遍都重视教育培训活动的 开展。并且把它广泛用在企业营销和管理过程中的各个层面和 各个领域;在其企业内部,也有专门的机构或专门的人员去负 责企业内部的这种教育培训活动。而国内企业对教育培训的重 视程度却远远不够,出现这种状况的原因主要是对教育培训在 企业经营和管理中发挥作用的力度认识不够。
First, what is the issue of education and training in direct marketing? 1. What is the education and training in direct marketing? Education and training in any business marketing activities will have, and its purpose is through education and training activities to help companies achieve their own products Aspects of marketing objectives, only in different enterprises among the different marketing methods of education and training emphasis on the degree and use of different ways. Generally speaking, in the past quite a long period of time, enterprises did not pay enough attention to their own internal education and training and therefore did not conduct extensive education and training activities. However, with the development of the times and the intensification of competition among enterprises, , The importance of education and training has become more and more prominent. Many enterprises attach more importance to it, and the education and training within enterprises are given many new meanings and new functions by them. Another situation is that in the comparison of international and domestic enterprises, international enterprises generally attach importance to education and training activities. And it is widely used in all aspects and fields of enterprise marketing and management processes. Within its own enterprise, there are also specialized agencies or specialized personnel responsible for such education and training activities within the enterprise. However, the emphasis given by domestic enterprises to education and training is far from sufficient. The reasons for such a situation are mainly the lack of understanding of the role that education and training play in the operation and management of enterprises.